Why good design is good business
Even McDonald’s need to rebrand for establish & maintain connection and emotional attachment with their audience.
Companies with a strong design outperform companies with a weak design by 219% on S&P index (a stock market index) over the span of 5 years.
When people buy a product or service, somehow your company message, values or visuals are the factors that establish an unseen and abstract connection in consumer’s mind, which provokes them to trust you and buy your product or service.
You only have one chance to make a first impression, and using a professional design helps you make it as effective as possible. Investing wisely is key to sustaining and growing your business, and design is no exception. Professional design means not just pretty looking outcomes but a well thought out, well researched and target audience oriented design.
Investing in professional design shows that your business values professionalism and sends a powerful message to potential clients or customers.
Here are few of many reasons why good design is good business and how to use it to increase your business revenue.
1. Good design always make a strong first impression.
Good design is about using colours, shapes, textures, space, forms, images, and content in a harmonious, balanced way.
Good design starts with a strong brand.
A well designed logo is an important part of a company’s brand. A great logo design can be the difference between blending in and standing out from the competition. But while we often recognize the value of a great logo, we don’t always prioritize it.
New business owners often incorrectly believe that a good logo will cost thousands or tens of thousands of dollars. As a result, they sometimes go for cheaper options or try a do-it-yourself approach.
In fact, entrepreneurs aren’t the only ones who make the mistake of using generic logos- businesses of all sizes sometimes use logo shortcuts, only to find out that it’s even more expensive to rebrand later. After all, memorable logos are 38% more likely to get customer’s attention and 71.6% more likely to get a positive response from consumers. In a world of noise, that can make a big difference.
In the digital age, companies only have a matter of seconds before a customer makes up their mind.Those few seconds are crucial because they can make or break a sale — and design plays a huge role in the deciding factor.
For example, it only takes people 7 seconds to form a first impression of a brand’s logo, but it takes 3–5 impression for consumers to recognize the logo.
People have a very short attention span. In fact, according to aPrinceton University study, snap judgments count. The study found after seeing a face for only 1/10th of a second people formed opinions about that person. Judgments were made on attractiveness, likeability, and trustworthiness, and prolonged exposure to that face just reinforced the initial impression.
Packaging design, for example, can alter the perception of your product. Megan Sullivan, in her article “The Psychology of Product Packaging” :
We all want to believe that consumers make decisions on products and services strictly based on merit, with the best one winning. Despite that hope, psychologists and retailers agree that in many cases this just isn’t true. Quality aside, sometimes the flashier, prettier or sexier product wins the day.
So, what does this mean for retailers and product manufacturers? What it means is that creating a terrific product is only part of the formula for sales success. Packaging it perfectly, complete with eye-catching graphics and colors, is just as important to your financial success.
2. Good design helps you stand out
Every company, no matter the industry, faces a healthy amount of competition. So if you think you have no compitition then, think again…
If your designs are current, modern and impressive, people will just gravitate towards your products. It’s a fact of life. The next time you go to the grocery store, browse a random isle that you never look through and ask yourself which items on the shelves catch your eye first. I guarantee it’ll be the products with phenomenal design, branding and modern packaging.
Creating a successful product, service or website is all about getting eyeballs to it. What if you can spend less money but generate more eyeballs just because something looks better than the others? Would you not take the time to invest more upfront to get those kinds of results? That’s the great thing about good design, you don’t have to spend more but you’re automatically able to generate more attention.
Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better.
3. Good design builds customer relationship strong.
Since relationships are based on emotion, customers are often emotionally connected to a company. And they like to display or brag about brands they are attached to.
Good design makes it easier to create emotional connections. Great designs use color, layout, and smart font choice to connect to their consumer in meaningful, emotionally driven ways. Incorporating impactful, memorable, and emotional connection in the visual display of your brand is the best way to show the world who you are and what your brand stands for.
Your designs should support the principles you have built your company around and strive to reach your customers’ hearts (rather than their wallets).
Create valuable, sustainable customer relationships by building your brand’s visual identity on the foundation of emotional connection. There’s no better way to secure consumer loyalty than by connecting you through your shared values, and a great design is the most effective way to illustrate them.
Good design is not only a reason why your customers become customers — it’s also why they stay.
4. Good design makes you money.
Who would have thought common person would be comfortable buying watch worth $400. This is all possible through outstanding brand strategy and perfect product placement.
We pointed out that good design is good business and hopefully, you’re beginning to understand why that’s true.
Ultimately, good design increases your company’s value, boosts sales, and puts your business in a better financial situation.
Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable.At the end of the day, the technology or the differentiating factor in your business can only take you so far.
Let that sink in for a moment. Even though your business is small today, a good design can help it be big tomorrow.